When you imagine an awesome virtual tour, you may think of amazing photographs and panoramas that show off the great property. These are of course the key elements for a successful and beautiful virtual tour. But what about the other elements? A very important element is often overlooked -- text. Although amazing photos and video are the most important elements, having descriptive text within the interactive media virtual tour can be beneficial to you and your visitors.
Let's start with captions and titles. These a visitor watching your virtual tour to will be able to see titles for each frame so they know exactly what they are looking at. This is an optional feature and can be turned off, but it is beneficial for both the virtual tour creator and visitor. Captions can be even more helpful than the titles. Although they take up screen space, captions can convey even more information than titles. Sometimes, multiple images of a room or scene may seem redundant to the viewer if no caption is on screen to convey details about the images.
If you have an interactive media tour that includes 30 images and NONE of them are titled, it may be difficult for the visitor to tell what part of the property or business they are viewing. Some images, like the kitchen or bathroom, may be obvious. If you have multiple bedrooms or extra rooms, then your visitor may wonder exactly what each room is. Labeling each scene just makes the tour more user friendly and allows visitors to quickly navigate to areas they are most interested in.
In a real estate tour, the next important text element is the property information. This is also a very crucial component to a virtual tour because it explains the property in detail. So here you will be able to share the price, address, amenities, amount of rooms, and more. All of which are necessary when you are trying to sell any type of property. The more information , the more knowledge the potential buyer will have, which is great for the both of you!
The address and contact information are sections of text that are obviously very important as well. Allowing your virtual tour visitors to see the address and contact you, makes their experience that much better. They now will not only be able to view an amazing tour, but they can physically visit the location or research it on the Internet. Filling out your contact information will allow you to generate sales and create new leads. Connecting with the right people is the key to success!
And last and maybe the most overlooked section of text are descriptions. These can be added to each photo throughout your virtual tour. Although you may not need a description for every photo or 360 panorama within your virtual tour, I highly recommend adding at least a few so that you can explain your property or business further. It is great to have for when a visitor is looking at a specific photo and is asking, "What kind of flooring is that?", "Is this a newly renovated room?", or "What kind of appliances are included in this room?". By adding descriptions, you can answer these questions right away! Add short but informative descriptions to photos that have great selling points and you will have an even better looking virtual tour.